Boosting Employee Engagement With Indoor Digital Signage

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Digital signage has become ubiquitous in public spaces such as airports, malls, and transportation hubs. However, its usefulness extends beyond these areas, especially in the workplace, where it can profoundly impact employee engagement and productivity. Indoor digital signage is gaining popularity in factories, warehouses, and other industrial settings due to its ability to communicate important information effectively and engage employees.

In factories’ fast-paced and often hazardous environments, where employees are constantly moving and working with heavy machinery, it can be challenging to communicate important information effectively. Traditional communication methods such as email, paper notices, and word-of-mouth can be easily overlooked or forgotten in the hustle and bustle of daily operations. This article will explore how indoor digital signage can boost employee engagement in factories and other industrial settings.

a digital signage and display content for boosting employee engagement example showcasing safety precautions and safety reminder

Enhancing Factory Safety Through Digital Signage

Indoor digital signage can help with employee engagement through safety messages by addressing the alarming statistics of work-related injuries and promoting a workplace safety culture. Every 7 seconds, a worker is injured on the job, resulting in 104,000,000 production days lost due to work-related injuries annually. Moreover, over $668 billion is the annual cost of preventable injuries, which could be avoided by taking preventive measures. (source)

In a survey, approximately one-third of workers in high-hazard industries did not believe that safety was valued, and 50% said safety meetings were held less often than they should be. In addition, 39% thought management only did the minimum required by law to keep employees safe, while 36% said safety took a backseat to complete job tasks. 

Digital signage can help overcome these challenges by displaying safety messages and guidelines, such as reminders to wear personal protective equipment and to report any accidents or hazards. These messages can be eye-catching and easily updated, ensuring employees are always up-to-date with the latest safety procedures, which can help reduce the number of work-related injuries and increase employee engagement.

a digital signage and display content for boosting employee engagement example showcasing upcoming training and course

Interactive Training and Education with Digital Signage

According to a recent study, employers worldwide spent an average of $1,270 per worker on learning and development in 2020. Investing in L&D shows employees that they’re valued, which can increase their motivation in the workplace. Additionally, a recent survey found that half the employees worldwide were urged to improve their influencing and negotiating skills. The most popular learning method among employees worldwide was learning in a classroom with colleagues. 

Now, imagine standing before a group of employees, presenting new information or a new process. Did you know that 93% of effective communication is nonverbal? That means how you present the information is just as important as what you say. By using visual aids, like indoor digital signage, you can make your presentation 43% more persuasive than if you didn’t use any visual aids. Use videos and interactive displays to demonstrate new manufacturing processes or explain new equipment and tools, making it easier for employees to absorb and apply the information to their work.

a digital signage and display content for boosting employee engagement example showcasing important announcements

Keeping Employees Informed: Digital Signage for Company Announcements

Keeping employees informed about company-wide news and events is critical for building a sense of community and maintaining employee engagement. Digital signage can make it easier to share announcements and updates with employees across a large factory floor. For example, a digital display near the employee break room could show upcoming company events or highlight the company’s or its employees’ recent successes.

Using digital signage for internal communications has been shown to increase employee engagement and improve workplace efficiency and safety. According to a survey by Screenfluence, 74% of employees feel more informed about company news and updates when communicated through digital signage. In addition, 63% of employees reported feeling more connected to their company culture when digital signage was used for internal communication, resulting in improved overall workplace morale.

a digital signage and display content for boosting employee engagement example showcasing data and statistics

Improving Performance and Motivation with Digital Metrics and KPIs

By displaying real-time metrics and KPIs, digital signage can help employees understand the impact of their work on the company as a whole. For example, a digital display could show how much product has been manufactured during a shift or how much waste has been generated during manufacturing. This type of feedback can motivate employees to work more efficiently and help them understand how their contributions directly impact the company’s bottom line. 

According to an article by Forbes, employee-facing digital signage can be a powerful way to increase employee engagement and morale by providing training, interaction, entertainment, and direct communication. Visual communication helps companies get their message across in a way that’s memorable and easy to understand.

a digital signage and display content for boosting employee engagement example showcasing employee reviews and testimonial

Recognising Employee Achievements with Digital Signage

Recognising and celebrating employee achievements is a powerful way to boost morale and create a positive work environment. Digital signage can highlight employee accomplishments, such as displaying a photo and a brief description of the employee of the month. 

This type of recognition can make employees feel valued and appreciated, increasing engagement and job satisfaction. According to a study by Globoforce, companies that use digital signage for employee recognition saw a 31% increase in employee engagement.  Employee recognition is a nice gesture and a smart business strategy. When you appreciate your employees’ work, you boost their morale, motivation, and engagement. You also create a positive team culture, reduce turnover, and increase customer satisfaction. 

In fact, according to Quantum Workplace and Top Workplaces, employee recognition can also lower stress and absenteeism and improve productivity and job satisfaction. Consider incorporating indoor digital signage into your workplace to create a more engaged and connected workforce.

The conclusion.

In conclusion, by leveraging digital displays, factory managers can communicate important safety messages, training and educational resources, company-wide announcements, metrics and KPIs, employee recognition, and workplace culture effectively to employees. This helps employees stay informed and fosters a sense of community and pride in their work.

Indoor digital signage is an effective way to boost productivity and efficiency in factories. By displaying real-time metrics and KPIs, employees can better understand their impact on the business and take necessary actions to improve their performance. Moreover, digital signage can also help build a positive workplace culture by promoting values, highlighting successful team projects, and recognising employee achievements. This can go a long way in boosting employee morale, job satisfaction, and loyalty to the company.