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Unlock Actionable Insights with Real-time Tracking
Maximise the potential of our integrated video analytics as well as with our indoor & outdoor digital display screens. Experience the power of real-time measurement technology, capturing crucial data for analytics. From content exposure to audience demographics, our comprehensive data collection provides valuable insights to inform strategic decisions and optimise your marketing efforts.
Advanced Video Analytics
Our video analytic service combines real-time measurement, object recognition, and analysis features to provide actionable insights. Integrated with our Content Management System (CMS), businesses can access data and make changes seamlessly. Gain valuable insights into object behaviour and movement patterns, streamline workflow, and make informed decisions with our comprehensive video analytic service.
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Highest speed
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State-of-the-art algorithms
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Highest accuracy
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Real-time data collection & analysis on objects
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Fastest large scale search on your hardware
Empowering You with Video Analytics
Gain In-depth Understanding of Demographics
Our video analytics solutions provide valuable insights into the effectiveness of outdoor LED displays. Understand how well your displays engage with different demographics. Determine the success of specific venues and make informed decisions for future digital display placements, ensuring maximum impact.
Instant Tracking & Control
With our integrated video analytics solutions and CMS, you have instant tracking and control at your fingertips. Access the system to make relevant changes and updates to your data effortlessly. Stay informed and up-to-date by retrieving the most current information through any electronic device or mobile phone, giving you real-time control and flexibility.
Enhanced Campaign Optimisation
Leverage the power of our video analytics solutions to optimise your campaigns. Gain deeper insights into customer behaviour, engagement patterns, and content performance. Fine-tune your messaging and targeting strategies, ensuring your campaigns deliver maximum results and ROI.
Video Analytics Frequently Asked Questions (FAQs)
What is video analytics?
Video analytics uses computer vision technology to automatically analyze video footage and extract useful information, including detecting and tracking objects, identifying patterns and anomalies, and generating data-driven insights.
What are the benefits of video analytics?
Video analytics can offer several benefits, including:
- Improved security: Video analytics can detect and alert potential security threats, such as intruders or suspicious behavior.
- Operational efficiency: Video analytics can help automate processes and workflows, such as monitoring inventory levels or tracking employee activity.
- Data-driven insights: Video analytics can provide valuable data and insights that can be used to optimize operations, improve customer experiences, and inform business decisions.
- Cost savings: By automating processes and reducing the need for manual monitoring, video analytics can help reduce labor costs and increase efficiency.
What are some common applications for video analytics?
Video analytics can be applied in various settings, including:
- Security and surveillance: Video analytics can monitor security cameras and alert security personnel of potential threats.
- Retail and marketing: Video analytics can track customer behavior and preferences, enabling targeted marketing and improved customer experiences.
- Manufacturing and logistics: Video analytics can monitor production lines, track inventory, and optimize logistics and supply chain operations.
- Transportation: Video analytics can monitor traffic, detect accidents and incidents, and improve traffic flow.
What types of data can be extracted using video analytics?
Video analytics can extract various data from video footage, including:
- Object detection and tracking: This includes detecting and tracking people, vehicles, or other objects within the video.
- Behavior analysis: This includes analyzing movement patterns, such as the flow of pedestrian traffic through a public space.
- Facial recognition: This includes identifying individuals based on their facial features.
- Emotion analysis includes analyzing facial expressions and body language to infer emotional states.
What types of technology are used in video analytics?
Video analytics typically relies on hardware and software technologies, including:
- Cameras: High-quality cameras are necessary to capture clear and detailed video footage.
- Computer vision algorithms analyze video footage and extract valuable data.
- Machine learning and artificial intelligence: These technologies make video analytics more accurate and efficient as they learn from the data they analyze.
What are some popular video analytics platforms?
Several video analytics platforms are available, including
- Avigilon Control Center: A comprehensive security and surveillance platform with advanced video analytics capabilities.
- Hikvision provides surveillance and security solutions that include various video analytics features.
- IBM Watson Visual Recognition: A cloud-based platform with advanced computer vision and image analysis capabilities.